Call routing and tracking for the automotive trade
Dealerships, groups and listing platforms get calls of different kinds: sales, workshop, trade-in. TELQIO directs each call by time, site and reason, and keeps track of the listing it came from.
The problem
In a dealer group, one brand number sends everybody to the same switchboard. A caller interested in a used car has to wait, or goes elsewhere. Meanwhile smaller sites ring out over the lunch break.
Listing platforms have another need: showing dealers that their ads generate calls, with the date, the duration and what happened next.
How it flows
Example journey
Automotive
Reason chosen by key press
A fictional dealer group offers a voice menu: 1 for a new or used vehicle, 2 for the workshop, 3 for a trade-in.
Routing by site and hours
Depending on the key and the time, the call goes to the nearest open site. Outside hours it goes to voicemail.
Call from a listing
A number specific to a vehicle listing tells the salesperson which model interests the caller before they even answer.
Automatic SMS follow-up
When the call is missed, an SMS invites the caller to book a test drive.
Review per site
The group director compares missed calls, durations and sources site by site.
Limits to know
- Voice menus and hours rules should be tested in simulation before publishing. A published flow with a mistake can send calls to a closed site.
- Transfers to external numbers depend on the partner carrier’s routes in each country.
- The SMS after a missed call must follow the information and consent conditions that apply to your service.
Map your sites and opening hours
List of sites, opening times, call reasons and estimated volume: that is the basis for a precise quote.